Brad Horton Design

Sister Bay Furniture Co

Overview

Faced with an outdated digital presence and inconsistent branding, I rebuilt Sister Bay Furniture Co’s website for easier product discovery and integrated their site planning services. Alongside, I developed updated brand standards to maintain visual consistency across all channels. These efforts enhanced customer engagement and positioned the company as a comprehensive furniture solution provider.

Services

Brand Guidelines, Brand Refresh, Elementor Development, UX/UI Design, Visual Identity Systems, Website Design, WordPress Design

Roles

Art Director, Graphic Designer, Web Designer

Situation

Outdated website and fragmented brand standards.

The Task

Improve user experience and unify brand visuals.

The Action

Redesigned site, integrated services, updated brand guidelines.

Results & Outcome

Enhanced brand consistency and customer engagement.

Deliverables

Art Direction, Branding, Catalog Design, Graphic Design, Web Design

Tools

Adobe Illustrator
Adobe InDesign
Adobe XD
Elementor

Additional Collaborators

Stephanie Tock, Allison Frowein, Cici Woods (graphic design, 3D rendering); Leticia Velasco, Jamie Hazelwood (3D rendering); Joe Ludwig (multimedia), Lincoln Thieler (web development), Dylan Wilcox (digital marketing strategy)

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